What is a Base-Share Project?

Glad you asked. One share of LBJ equates to a completed project of the following ilk (or something similar but not necessarily listed here):

Press release written and distributed to three outlets, with follow-up

Corporate-image enhancement

Database of appropriate analyst or reporter contacts

Analyst-briefing appointments with transcription of proceeds

Vivification of your social-media holdings (including LinkedIn, Twitter, and Facebook)

Blog set-up

SEO analysis and beginning steps to Google awareness

Web-site analysis and recommendations for more effective online marketing

And Much More!